The symbol mark of KIMA WEEK connects a straight line and half-circle to KIMA WEEK, the abbreviation for "Korea International Marine Leisure Week". It expresses global exchange through marine leisure and the dynamic power of the sea.

The colors are red, blue and white (gray), representing Korea, and hold the meaning of the marine leisure festival.

The numbers expressing the year of the event change every year, and one "KIMA star" is added to the stars adorning the area connecting the numbers to express in detail the identity of KIMA WEEK as it grows and develops.